CHICAGO, Oct. 24, 2017– Mini Babybel®, the creamy, red-wax-wrapped cheese, has been named the Official Snack Cheese of Walt Disney World Resort in Florida, the Disneyland Resort in California and Disney Cruise Line. This announcement kicks off a multi-year strategic alliance between the two family-focused brands.
As part of the alliance, Mini Babybel will be prominently featured at a quick-service window within the new Toy Story Land scheduled to open in 2018 at Disney’s Hollywood Studios in Florida. Because even toys need a bite or two every now and again, Andy has taken a vintage Woody-themed lunch box and propped it open with a thermos to turn it into Woody’s Lunch Box that dishes out all sorts of tasty meals and old-fashioned soda floats. He completed the area with a classic book and toys strewn about, along with items from his lunch box.
Disney’s collaboration with Mini Babybel provides appealing, on-the-go snack options for millions of families enjoying Disney’s U.S. parks and cruise ships each day. Both brands focus on fun and aim to surprise and delight their audiences; Mini Babybel with its delicious cheese and playful personality, and Disney Parks with magical moments that create lasting memories.
“At Bel Brands USA, we are all about sharing smiles and we are delighted to bring that to life through our alliance with Disney,” said Francis Perrin, chief marketing officer of Bel Brands USA, makers of Mini Babybel cheese. “We believe Mini Babybel makes snack time an adventure in deliciousness for the whole family every day and now we can share that fun and great taste with even more families as they enjoy adventures of their own at Disney Parks.”
Set to open in the summer of 2018, Toy Story Land will invite guests to step into the whimsical world of Pixar Animation Studios’ blockbuster films where playtime stretches longer than a Slinky® Dog. Guests will feel like they’ve shrunk to the size of a toy as they play in Andy’s backyard with their favorite Toy Story pals.
“We can’t wait for our guests to experience Toy Story Land, and the new quick-service window located within the land will surely delight hungry toys and people alike,” said Carlos Castro, vice president of Disney Corporate Alliances. “We are thrilled to collaborate with Mini Babybel and introduce additional snack offerings in Toy Story Land and throughout Walt Disney World Resort and Disneyland Resort.”
Mini Babybel is 100% real cheese with a rich and creamy taste enjoyed by cheese lovers of all ages. Each round delivers at least four grams of protein, 15 percent of an individual’s daily calcium needs, and is playfully portable for lunchtime, snack time or anytime.
About Bel Brands, USA
Mini Babybel® Cheese is one of the most popular brands manufactured by Bel Brands USA Inc., a subsidiary of Fromageries Bel. A family-owned cheese maker headquartered in Paris, France, Fromageries Bel produces more than thirty local and international cheese brands that are sold in more than 120 countries around the globe. In addition to Mini Babybel®, other USA favorites include Boursin®, The Laughing Cow® and popular cheese spreads marketed under Kaukauna®, Merkts® and Price*s® labels.
About Walt Disney Parks and Resorts
Walt Disney Parks and Resorts are where dreams come true. More than sixty years ago, Walt Disney created a new kind of entertainment families could experience together, immersed in detailed atmospheres and vibrant storytelling. His vision now includes a collection of six of the world’s leading family vacation destinations – Disneyland Resort, Anaheim, Calif.; Walt Disney World Resort, Lake Buena Vista, Fla.; Tokyo Disney Resort, Urayasu, Chiba, Japan; Disneyland Paris, Marne-la-Vallée, France; Hong Kong Disneyland Resort, located on Lantau Island; and Shanghai Disney Resort, Pudong New District, Shanghai, China. In addition, Walt Disney Parks and Resorts includes the world-class Disney Cruise Line; Disney Vacation Club; Aulani, A Disney Resort and Spa; Adventures by Disney, a guided group vacation experience to some of the world’s most popular destinations; and Walt Disney Imagineering, which creates and designs all Disney parks, resorts and attractions.