Dazzling Collections of New Merchandise Unveiled for Walt Disney World 50th Anniversary Celebration

Filed in: Walt Disney World Resort

LAKE BUENA VISTA, Fla. (Aug. 6, 2021) – For 50 years, no trip to the Walt Disney World Resort in Florida has been complete without bringing home a treasured souvenir – a special something that told everyone, “I went to Disney World!” Now, as the resort gears up for its 50th anniversary, guests will soon discover a plethora of new merchandise collections launching as part of “The World’s Most Magical Celebration,” an 18-month extravaganza that begins Oct.

“The merchandise creative celebrates the legacy of the past 50 years with a nod to the next 50,” said Marianne Sharpe, Vice President of Merchandise at Walt Disney World Resort. “It includes authentic replicas of product, modern fashion trend collections, artist collaborations, and even matching attire for the entire family. The 50th merchandise is truly for the Disney fan in us all.”

Debuting throughout October and November, the collections offer something for everyone, from fun and creative celebration-themed items to an entire line of products inspired by Cinderella Castle. There are also throwback and retro-themed pieces and even a shimmering collection of fashion and accessories inspired by the EARidescent decor that will be a hallmark of the celebration.

Celebration Collection – Early Oct. 2021

The Celebration Collection will include a wide-ranging assortment of commemorative merchandise for the whole family. Perfect for mixing and matching, the collection will feature accessories by Dooney and Bourke, festive headwear, coordinating mommy-and-me ensembles, fashionable t-shirts and collectable 50th anniversary character plush.

Disney Castle Collection – Early Oct. 2021

Drawing inspiration from the iconic Cinderella Castle in Magic Kingdom Park, the Disney Castle Collection will feature everything from collectibles – like ornaments and charms – to castle-inspired attire and a light-up, 50th anniversary-edition Minnie Mouse ear headband. Items in the collection are inspired by the castle’s royal, EARidescent makeover created just for the celebration.

Vault Collection Coming – Early Oct. 2021

Disney fans and those who love all things vintage will be eager to unlock the Vault Collection, paying tribute to 50 years of Walt Disney World magic with an assortment of retro-themed designs right out of the Walt Disney Archives. The collection includes classic opening day favorites such as the original Walt Disney World Mickey Mouse ear hat design, throwback T-shirt styles and nostalgic accessories. Additional Vault Collection items will be released throughout the 18-month long celebration.

EARidescent Collection – Late Oct. 2021

In line with celebratory EARidescent décor coming to Walt Disney World during the 50th anniversary celebration, the EARidescent Collection will feature a shimmering array of themed fashions and accessories.

Limited-Time Merchandise – Starting Aug. 12

A special pre-celebration line of products will be available beginning Aug. 12. This must-have collection features limited-time items, perfect for guests who visit Walt Disney World Resort before the official 50th-anniversary festivities begin.

Luxe Logo Collection – Nov. 2021

On the horizon is the the Luxe Logo Collection that will make its debut in November. As the name implies, this collection will offer a range of upscale pieces for the Disney collector. Details will be revealed closer to its release date in November.

All collections will be available at all four Walt Disney World theme parks and Disney Springs. Certain items will also be available at select Disney Resort hotels and on shopDisney.com.

Learn more about the 50th anniversary collections by visiting the dedicated merchandise page on DisneyWorld.com. For more information about Walt Disney World Resort and “The World’s Most Magical Celebration,” visit DisneyWorld.com/50 and DisneyParksBlog.com, and follow #DisneyWorld50 on social media.

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