Soundbites: Limited Time Magic – Panel Discussion

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Disney Parks Rolls Out the Unexpected with Weekly Surprises, Delights for a Little Extra Magic

NEW YORK, N.Y. (Oct. 17, 2012) – Walt Disney World and Disneyland guests will find an extra sprinkle of pixie dust each week when they visit the resorts next year.

Disney officials announced today Limited Time Magic: 52 weeks of magical experiences, big and small, that appear, then disappear as the next special surprise debuts. 2013 is already a momentous year for Disney Parks – with the largest expansion in Magic Kingdom history at Walt Disney World Resort, and the first full year of a re-imagined Disney California Adventure at Disneyland Resort.

Imagine an Independence Day celebration that lasts an entire week….Main Street mainstays the Dapper Dans rock out with boy band hits in barbershop style….a Friday the 13th dance party with Disney villains that lasts to the 13th hour….a Year of the Ear week featuring limited-edition Mouse ears fit for fashionistas….a Valentine’s Day in 2013 that becomes Valentine’s Week with Disney castles blushing pink, surprise meet and greets with Disney princes and princesses, and candlelit dinners for couples in love.

As part of today’s announcement, Disney Parks illustrated the whimsical and fleeting nature of Limited Time Magic by unveiling a glistening, three-story fairytale castle in the heart of Times Square.  Made of 45,000 pounds of ice, the castle was available only a limited time, thanks to Mother Nature and warming autumn temperatures.