WHAT: Drawing on Disney’s long history of innovation, MyMagic+ is an exciting way to experience even more of the magic of a Walt Disney World vacation. With MyMagic+, it’s easier than ever for guests to create a Walt Disney World vacation that is personal and customized just for them. MyMagic+ has the ability to connect nearly all aspects of the Walt Disney World vacation experience. Guests can start creating the magic right at home, choosing FastPass+ selections for their “must-do” experiences in advance and customizing their very own MagicBand.
Worn on the wrist, the MagicBand is the key to unlocking the magic of a Walt Disney World vacation, connecting guests to all the choices they make online at My Disney Experience. The MagicBand serves as park admission, access to FastPass+ experiences and Disney PhotoPass photo and video association – all rolled into one. For Walt Disney World Resort hotel guests, it also serves as a room key and optional payment method. One touch of the MagicBand at the colorful Mickey-shaped readers delivers guests’ selected experiences. MagicBands store no personal information; they can be deactivated remotely if lost.
WHY: MyMagic+ is all about making a visit to Walt Disney World the best it can possibly be. MyMagic+ was designed from the start with Disney’s relentless goal of exceeding guests’ expectations and taking their experience to the next level. Guests will enjoy a vacation that frees them up to better enjoy the parks – and each other – at a more leisurely pace, creating vacation memories that last a lifetime.
MyMagic+ is the latest chapter in Disney’s history of pushing the boundaries of creativity and innovation to take the guest experience to the next level. For Walt Disney Parks and Resorts, that history dates to the opening of Disneyland in 1955. The early decades saw the first Audio-Animatronics Disney characters, first computer-controlled thrill ride (Space Mountain). Technology aimed at improving all aspects of a guest’s visit drove the creation of FastPass, PhotoPass and Disney’s Magical Express. More recent examples include interactive queues at Walt Disney World Resort attractions (Haunted Mansion, Peter Pan’s Flight), personalized experiences such as Turtle Talk with Crush and Enchanted Tales with Belle, and interactive experiences such as Sorcerers of the Magic Kingdom and Phineas & Ferb: Agent P’s World Showcase Adventure at Epcot.
WHO: All Walt Disney World guests can participate in MyMagic+ including the My Disney Experience website and app, FastPass+ and use of MagicBands.
START THE MAGIC AT HOME: Guests can use My Disney Experience to personalize their Walt Disney World Resort vacation before leaving home or during their visit. The web-based version is available at MyDisneyExperience.com and the accompanying free mobile app is available for Apple and Android devices.
Here’s where parents and the kids can begin to personalize their MagicBands and reserve a time for their “must-do” attractions, shows or experiences in advance with FastPass+. For Walt Disney World vacation planners, My Disney Experience offers the convenience of having virtually everything in one place, allowing families to begin the Disney fun before they even leave home; they’ll be ready to go when their MagicBands arrive in their mailbox.
ON THE GO: With the free My Disney Experience mobile app, guests can purchase Walt Disney World Resort theme park tickets and immediately make FastPass+ selections. And with complimentary Wi-Fi available in many public areas throughout Walt Disney World Resort, guests can have information at their fingertips throughout their visit: Walt Disney World attractions, show times, dining, Disney Character Greetings and more. A new interactive map simplifies navigating the parks and finding nearby experiences. To make it even easier, guests have the option of modifying FastPass+ choices or dining reservations while on the go at Disney, thanks to the mobile app and in-park kiosks – or at Service Centers staffed by helpful Walt Disney World Cast Members.
WHAT IT COSTS: MyMagic+ is offered at no additional cost.
DISNEY PASSHOLDERS AND DAY GUESTS: Day guests with valid park admission and Walt Disney World Resort Passholders (those not staying at a Walt Disney World Resort hotel) using My Disney Experience are able to make FastPass+ selections 30 days in advance of their trip. As with all guests, Passholders and day guests can change their FastPass+ selections via the My Disney Experience mobile app or at in-park kiosks.
Disney Passholders receive a complimentary MagicBand via My Disney Experience. Day guests may use their RF-enabled theme park admission to enter the theme parks, link PhotoPass photos and redeem FastPass+ selections or they may purchase a MagicBand ($12.95, plus tax, at merchandise locations in the parks, Downtown Disney and through DisneyStore.com) and link their theme park admission to the MagicBand. Day guests do not have to purchase a MagicBand to enjoy the benefits of MyMagic+.
UP TO GUESTS: Guests choosing to not participate in MyMagic+, make FastPass+ selections in advance or use MagicBands can still enjoy a park experience though they may not have access to all aspects of the program.
QUOTABLE: “MyMagic+ is a fantastic new way for our guests to experience even more of the magic of a Walt Disney World vacation,” said Tom Staggs, chairman, Walt Disney Parks and Resorts. “The Walt Disney Parks and Resorts vision is simple: To be the most trusted provider of shared family travel and leisure experiences throughout the world. And with MyMagic+ we are taking that experience to a new level.”
AWARD-WINNING INNOVATION: MyMagic+ received the top spot in the “Experience Design” category when Fast Company revealed the 10 best designs of the year at their annual “Innovation by Design” Awards in October 2014. According to Fast Company, “MyMagic+ was a rarity among judges in that it won in an immediate, unanimous decision. That’s no doubt because it’s a peek at a smarter, more automated future, with applications beyond the theme park.”
In addition, Fortune’s “Best of the Year in Business” voted the MagicBand among the “26 Coolest Gadgets of 2014.” Disney’s MagicBand “makes vacations at the company’s theme parks seamless,” wrote Fortune senior writer Michal Lev-Ram.
FOR MORE: www.mydisneyexperience.com