LAKE BUENA VISTA, Fla., March 13, 2008 – Home textiles leader Springs Global US, Inc., has entered into an exclusive alliance partnership with Walt Disney World Resort to supply Wamsutta products for its deluxe resorts and Disney Vacation Club villas. The bedding and bath products, part of the Disney Resort Collection, are available for consumer purchase by in-room and online catalog.
“This is an exciting alliance for Wamsutta, bringing together two strong brands that are compatible in their values, heritage, quality offerings and service,” said Tom O’Connor, president of Springs Global US, Inc., which with the alliance becomes Disney’s exclusive bed and bath supplier for its premium properties. “We are excited to team with Disney to bring the Wamsutta mark of quality and luxury to their deluxe resorts.”
The Disney Resort Collection marks the first time Disney has taken a brand alliance into its resort rooms, and Springs and its Wamsutta brand was a natural partner for this Disney initiative because of Wamsutta’s 160-year heritage as a trusted, premium brand and Springs’ long history of serving the hospitality category. “Our deluxe resorts and villas offer guests luxury, style and comfort,” said Kevin Myers, Vice President of Resort Operations for Walt Disney World Resort. “It is only natural that we would partner with Springs Global to offer our guests the high-quality bedding and bath products that are the hallmark of the Wamsutta brand.”
The products in the hospitality bedding and bath program enhance the luxury experience of Walt Disney World’s deluxe resorts. Bedding and bath products in the Disney Resort Collection include deluxe bath towels, microtouch fleece blankets, cotton-rich sheets, bed pillows designed to aid in sleep comfort, and a mattress pad.
Guests who enjoy the luxury of Disney Resort hotel living can re-create their experience at home by purchasing the bedding products through the Disney Resort Collection in-room catalog. The catalog, also available online (www.disneyresortcollection.com), includes an expanded assortment of sheets, towels, and other bed and bath coordinate items.