PR – DISNEY SHARES A BEHIND-THE-SCENES LOOK AT SAFETY MEASURES LAUNCHES COMPREHENSIVE SAFETY CAMPAI

 

ANAHEIM, Calf., June 4, 2002 - As part of a continuing commitment to setting the highest standards for safety, Walt Disney Parks and Resorts today offered a behind-the-scenes look at its comprehensive safety measures and announced a multifaceted Safety Campaign to drive improvement and increase public awareness.  

The details of the program were outlined by Walt Disney Parks and Resorts Chairman, Paul Pressler at a press event at the Disneyland® Resort including release of a new Report on Safety; promotion of Walt Disney World® veteran engineering Vice President Greg Hale to the newly created position of Chief Safety Officer; and an ongoing awareness campaign to help Guests understand the steps they can take to play it safe while having fun on vacation.

“We believe today, just as we did in 1955 when we first opened Disneyland, that the safety of those who work and play at our Resorts is our single most important responsibility and an enduring value as theme park operators, ” said Pressler.  “In an environment of heightened awareness and increased attention to safety and security, especially following the events of September 11th, we think it is important for our Guests to understand our programs and have the information they need to make safe choices for their families.”

“This initiative reflects our unwavering commitment to constantly seek new and innovative ways to enhance the safety of our Guests from the moment they enter our Resorts until they leave.  Maintaining a safety program that sets the standard for the industry as a whole is essential to achieving our goals of being the world’s premiere family entertainment company,” Pressler continued.  “Safety is and always has been our number one priority, so we have taken steps to share this important information to provide a more in depth look at our operations.”

Report on Safety

The

Walt Disney ParksReport on Safety, was developed in response to increased interest in information regarding theme park safety, and resort-wide security programs.  The publication was developed to provide Guests, community and business partners, and shareholders with a better understanding of the technology deployed and the steps taken to make the properties safe for the millions of people who visit every year. 

Because international Parks and Resorts are governed by different laws, regulations and ownership structures, the Safety Report focuses exclusively on the safety measures currently in place at domestic properties. Key topics include:

·          General resort safety measures, such as lifeguard and CPR training, food safety, security and emergency response.

·          New and emerging technologies  like Automated External Defibrillators (AEDs) that provide immediate treatment for the most common causes of cardiac arrest, and Goofy’s Magic Measure, a standardized height measurement system now being tested by the

Disneyland Park

 ·          A comprehensive explanation of our attraction safety program, including ride design and development, manufacturing, testing, training, Guest communication, maintenance and quality assurance.

The public may access the Report on Safety by logging onto www.disney.go.com/parksafety.

 

 Safety Awareness Campaign

In addition to the Report of Safety,

Walt Disney Parks

“Guests, themselves, have an essential role to play in safety,” Hale said.  “This program will be an important part of our expanded efforts to promote awareness of the rules that have been developed to keep our Guests safe and enlist them as partners.”

The first phase of the education campaign has been completed and includes a variety of measures – such as new universal signage, audio messages, ground markings and barriers – currently in place on attractions to communicate and reinforce safety rules to Guests. The Campaign will later expand to provide safety tips to all families planning vacation travel.

As the acknowledged leader in the theme park industry,

Walt Disney Parks Disneyland and Walt Disney World Resorts.