MAKING MEMORIES WITH THE MOUSE: Disney Parks announces ‘Let the Memories Begin’ campaign for 2011

MAKING MEMORIES WITH THE MOUSE:  (L-R) Walt Disney Parks & Resorts chairman Tom Staggs, TV personality Tom Bergeron and Broadway star Montego Glover join Mickey Mouse Sept. 23, 2010 in New York City for the announcement of Disney Parks' new "Let the Memories Begin" campaign for 2011.

MAKING MEMORIES WITH THE MOUSE: (L-R) Walt Disney Parks & Resorts chairman Tom Staggs, TV personality Tom Bergeron and Broadway star Montego Glover join Mickey Mouse Sept. 23, 2010 in New York City for the announcement of Disney Parks’ “Let the Memories Begin” campaign for 2011. As part of this new campaign, Disneyland Resort in California and Walt Disney World Resort in Florida will focus on “user generated content” for its future TV commercials and print advertisements. Each night beginning in 2011 Disney Parks guests will have their own vacation photos projected larger-than-life on two iconic attractions — Cinderella Castle in Florida and it’s a small world in California. (Gene Duncan, photographer)

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