Guidelines for Guidebook Media / Walt Disney World® Resort

Disney Destinations Public Relations at Walt Disney World® Resort welcomes coverage in Guidebooks. However, due to limited staffing, the proliferation of Guidebooks and the deep level of detail these books demand, Public Relations support is limited. Public Relations works with editors -- but is not responsible for the review of Guidebooks' editorial content for either comment or to validate the information contained in the Guidebooks.

Guidebooks can help themselves to develop accurate content by first checking their copy against information contained in two important online sources (both of which will also be invaluable to writers in the research that may precede any site visits* that they make):

( disneyworld.com, the consumer vacation-planning site filled with information about the Vacation Kingdom.

( wdwnews.com, a media-only site where writers and editors can access a wide array of information, from news releases to ongoing events. Please share the news of this important media research tool with your project colleagues. Visit often for news updates; the site is updated constantly.

Please note: the photos displayed on this news Web site are for professional news media use only. Public Relations has a separate set of images approved for use in Guidebooks.

*--site visits should be arranged and executed without the involvement of Public Relations. (This does not preclude the possibility that when Public Relations is working with a Guidebook, courtesy theme park admission tickets may be extended to writers and researchers on fact-finding visits.)
 

Guidelines for -- and advantages of -- use of Walt Disney World® Resort images in guidebooks

Each Guidebook request is handled on a case-by-case basis. After review of a request, a Guidebook that Public Relations determines it will work with may include Disney-provided images subject to guidelines and restrictions that will follow.

Disney-provided images have been reviewed to determine that they accurately portray Walt Disney World® Resort at the time they are made available. They also have been reviewed to assure they do not include equity entertainers requiring royalty payments or any prominently displayed individuals for whom a model release isn't on file. Furthermore, they have been cleared for use in regard to third party characters or properties incorporated in an attraction or ride or even in internal clearances relating to Disney characters that may be represented.

For a Guidebook with which Public Relations is working to use any of these Disney-provided images, the procedure is: 

• A catalogue of available approved Walt Disney World® Resort and Disney Cruise Line images will be provided for review to Guidebook editors with whom Public Relations at Walt Disney World® Resort is working.
• Public Relations will require a permission letter agreement (prepared by Public Relations) to be executed. The letter will denote specific images from the catalogue (described above) that the Guidebook editor has requested to use. Guidebooks shall not have any right to use such selected images until the permission letter has been fully executed.
• Use of images (photos, artwork or illustrations) depicting the characters that appear at Walt Disney World® Resort -- other than those included among approved Walt Disney World® Resort and Disney Cruise Line images for potential Guidebook use -- is prohibited.
• Art that depicts Disney logos is prohibited.
• The copyright notice as indicated in the permission agreement must accompany each and every Disney-supplied image.
• Public Relations is unable to review photos obtained from other sources.
• Walt Disney World® is a trademark and is not a geographic location. Walt Disney World® Resort is the correct reference to the place where attractions and facilities such as Magic Kingdom® Park, Epcot®, Disney's Hollywood Studios, Disney's Animal Kingdom® Theme Park and Downtown Disney® Area are located. Thus we promote the reference "Walt Disney World® Resort" in guidebook copy.
• Used in the book title, "Walt Disney World® Resort" cannot be placed in a prominent fashion or in a size type or style to make it stand out more than any other feature on the guidebook's cover.
  
   

Guidelines subject to change without notice.